Guides & Tutorials
Most discussions of GDPR and email marketing focus on consent: did you have the right lawful basis to…
Guides & Tutorials
Email frequency is usually discussed as a subscriber preference issue. How often do your subscribers want to hear…
Guides & Tutorials
Every email programme has three kinds of contacts: those who genuinely engage, those who tolerate the email, and…
Guides & Tutorials
In September 2021, Apple Mail Privacy Protection (MPP) changed the meaning of an email open. Before MPP: an…
Guides & Tutorials
Running email campaigns for multiple clients introduces a deliverability risk that solo senders never face: one client’s bad…
Guides & Tutorials
Two senders both show high spam complaint rates over the same two-week period. One recovers inbox placement within…
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